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Research papers

Capturing the implicit mind

This paper focuses on how the qualitative/quantitative technique of Free-Choice Profiling was used to better understand consumers' unconscious and emotional reactions to fragrances in liquid fabric softener products via images, memories, emotions and...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Kristin Wiacek, Ruth DiCasoli, Greg Stucky
May 15, 2005
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Citation

Wiacek, DiCasoli and Stucky (2005a, May 15). Capturing the implicit mind. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/capturing-the-implicit-mind


Research papers

Typology of fragrance emotions

The fact that we are capable of distinguishing many distinct emotions is illustrated by the vast number of emotion-denoting words that exist in most human languages.In the English language, for example, researchers have reported lists of up to 400...

Catalogue: ESOMAR Fragrance Research Conference 2005
Author: Pieter Desmet
May 15, 2005
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Citation

Desmet, P. (2005a, May 15). Typology of fragrance emotions. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/typology-of-fragrance-emotions


Research papers

Measuring emotions of functional fragrances

This paper presents research into a method for deriving a consumer relevant emotional image set for a traditionally 'functional' product category such as Fabric Softeners. It begins by deconstructing one of the key basic level consumer benefits for...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Stan Knoops, Lana Glazman, Jeff Schmoyer
Company: International Flavors & Fragrances (IFF)
May 15, 2005
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Citation

Knoops, Glazman and Schmoyer (2005a, May 15). Measuring emotions of functional fragrances. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/measuring-emotions-of-functional-fragrances